Originally Posted by Mutt

The new CEO of McDonald's is unveiling a new master plan today to reverse the rapid decline of the most famous restaurant we all grew up with. I think they're fucked, I don't see how McDonald's can be anything than what it is, this young generation has turned its back on it - once young people decide you're not cool, bad for their image, you are MySpace.

Even if McDonald's wanted to remodel itself after Five Guys, Shake Shack etc it can't, from what I've read they couldn't even source the new/better ingredients to supply their thousands of restaurants plus they'd have to raise their prices substantially. 80% of McDonald's restaurants are franchises and the franchisees are freaking out.