Quote:
Originally Posted by Jakez
Agreed but I think the problem is simply the whole stigma attached to the name "McDonalds". It's just for so long been synonymous with "cheap addicting fast food that is causing obesity". Should have done something about that a long time ago but probably too late. You never know though..
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McDonald's owned a majority stake in Chipotle when it had just 16 restaraunt. It helped build Chipotle up to 500 locations then completed divested from them in 2006 Their initial investment of $360,000,000 allowed them to take out $1.5billion when they divested
They also owned Boston Market and divested in them in 2006 as well so they could focus only on the McDonalds brand.