Nice offer ! So you must be a veteran in the industry and have the means to launch new products fairly quickly. At that stage, normally new products/traffic ideas are needed. Instead of hiring talent at the strategic level (AND keeping them) you can get paid to keep your competitive edge. Nice !
As for potential students, you might want to review his second post on GFY
https://gfy.com/fucking-around-and-pr...idea-site.html