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I've played around with price points this year and found Shap's results to be very similar to mine. Because I run a network with many, many paysites it's obviously different than a single mega-brand like Twistys but dropping prices to $19.95 led to less revenue and sales. Raising them to $39.96 resulted in less sales. So the 'sweet spot' for me and my operation continues to be $29.95 for a monthly recurring and $34.95 for a one-time. I only do a 3 month long-term option because I fear the chargebacks with yearly memberships. Maybe I should revisit that thinking...
(Thanks Shap for the idea of coordinating the yearly option with emails.)
I A-B tested these same exact price points 6 years ago, 4 years ago, 2 years ago and in March of this year. Same exact results every time. (So yeah, I'm done testing price points now. LOL)
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