Originally Posted by Shap

If there is one thing I would really encourage you to do is try yearly memberships. Your chargebacks won't be higher because the volume on them isn't much. I may be wrong but I think Chargeback rate is based on # of transactions not the $$ amount right? So a $100 signup that charges back is the same as a $1 chargeback that charges back right? Maybe i'm wrong.

But regardless far less people chargeback $100 than they would a $1 charge. I think the reality is these are probably committed members. If you are worried about chargebacks start by offering it to ex members by email. 6 months at $75 and 12 months at $99. They are a qualified target market. Go after them and see the results. My guess is you will be thanking me