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I was in a McDonalds last night for a coffee on the way home. Place was packed...with people charging cell phones, chatting with friends and enjoying 100 yen drinks and fries.
McD's considered an untrustworthy company here. First rotten meat scandals and now they hide the main menu until you get to the counter in a strategy to make people buy the set meals.
The more the company tries the more they fail.
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