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Popups don't always deter me on websites (if there's only one of them, any more and I'm out of there) but on mobile it's almost always an instant nope. It's much harder to deal with them on mobile so you may want to rethink your mobile ad strategy.
Aside from that, the site loads fast and there's a lot of content on the main page, which is good.
The neutral color pallet is a bit bland so you may want to add a little more color or a more interesting background. Also, the typography and overall layout is very plain and the lack of division between sections is visually confusing. If the site is going to be that text heavy, you might want to change the fonts around so that there's more of a hierarchy of importance and focus.
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