How the heck did Upworthy go from an OBSCURE blog in 2012 that NOBODY read to a MASSIVE TRAFFIC POWERHOUSE NOW?
Simple.
Content curation.
You can do the same.
Seriously.
Start with using the right tools to find influential people on Twitter based on their interests: here's an example
http://tweetrocket.co/assets/downloa...uick-guide.pdf
Once you've found influential people in your niche
Use sociocaster to curate their most shared stuff
Throw in powerful headlines and reshare with people who share similar stuff and you're good to go.