Quote:
Originally Posted by mechanicvirus
Do you suggest people get into mailing if they have large free sites, for extra sales?
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I would suggest something like this if people wanted to make some long term money.
1. License a ton of content, and build free sites where you use email as point of access.
2. Take those emails, sort out the junk, then mail them mainstream/porn offers.
3. From those who are opener/clickers sort accordingly by vertical (ex: health, diet, finance, etc).
4. At this point, you can opt to start focusing on less volume mail and more niche targeted. You could also start selling your lists off if you were so included, as there is always someone willing to pay for active, new, or legacy data out there.
Sure, you will get some who use 10 minute email and things of that nature, but you just filter that kind of crap out. Not everyone is that smart, and you would even make your own 10 minute email and advertise it on the rotating banner ads for your site. Make sure your TOS/AUP says you are going to be using their email for third party offers, and you can do whatever you want with their info as a cost of free porn.
If you can build sites and collect data and emails (double opt-in, CAN-SPAM compliant), there is a ton of ways to make money off of that. There are people willing to pay for different verticals, you can partner with different sponsors who target those niches, or you can mail them yourself. If you have a lot of one particular vertical, you can find products of your own to send them. If you have a tube or some other website generating 100's of daily LEGIT sign ups, there are people willing to pay for feeds of fresh data.
While none of this touches on mailing and delivery, you get the overall broad strokes here. Essentially this comes down to effective data management and ways to get it. From there, you have to clean it up, and do much more narrow targeted offers to them in sends. If you have the right offers, you bank. Or you can do a volume blast. Whatever your pleasure.
My point here is that if you are a webmaster who can build websites, and generate traffic to the point you can collect fresh email/sign ups, you should change your business model to one where you can create some value and start working towards a long term membership or buyer management tracking business model. Versus hoping someone comes, and buys a membership or views shit every day for free. You need to know this email address or member is interested in X, Y, Z so I am going to keep sending them more offers in line with that they are clicking, opening, buying. Easier said than done, but as I said, you get the jist of the concept.
