Quote:
Originally Posted by fuzebox
This is a phenomenal business plan. It's too bad most of GFY will give up before they get to step 3, if they even start.
|
Agreed.
This is what most mainstream affiliates and programs focus on in a nutshell once they get an email, or information on someone. They will
put it into a database and track and trial different offers over and over again until they opt-out or unsubscribe whatever. They essentially
build a profile on that email address as to
what is of interest to that client, and what converts. You then
tailor those offers accordingly. The owner of that email address which holds LONG TERM value to any effective email marketing company or ad network who knows what to do with it via an API.
In adult, once the member cancels for the most part the webmaster or company seems to be afraid to send him other offers which "bother" or "spam" him. Um, he already canceled. You know he has a credit card and willing to buy online. Why are you not sending him new offers to try and get more sales? Any other company outside of adult does this. I have found this mindset interesting when talking to different people at the adult conferences in regard to effective email marketing, and the power of data management. Many just choose to leave that money on the table despite sinking sales.
While effective email marketing is one way to accomplish what I am laying out in the rough business plan suggestion above, ultimately this really comes down to data management for the long term so you can hit up those same buyers over and over again trying to sell them something. They are WILLING TO BUY if you find out what it is they want, and tailor it accordingly with the right offer.