The problem here is some people keep looking inward and see their experience and nothing else. They're convinced mainstream won't or can't advertise on Tubes. Because their experience makes it bad or limited successful for them. They even see Diesel's primary goal, the same as their's.
Once we step outside our bubbles we see a different world. A world where $100,000 is peanuts for what they get.
Quote:
|
The number of viewers within the target demographic is more important to ad revenues than total viewers. According to Advertising Age, during the 2007-08 season, Grey's Anatomy was able to charge $419,000 per advertisement, compared to only $248,000 for an advertisement during CSI, despite CSI having almost five million more viewers on average. Due to its demographic strength, Friends was able to charge almost three times as much for an advertisement as Murder, She Wrote, even though the two series had similar total viewer numbers during the seasons they were on the air together. Broadcast networks are concerned by the increasing use of DVRs by young viewers, resulting in aging of the live viewing audience and consequently, lower advertising rates. TV advertisers may also target certain audiences of the population such as certain races, and people of a certain income level or gender. In recent years, shows that tend to target young women tend to be more profitable for advertisements than shows targeted to younger men. This is due to the fact that younger men are watching TV less than their female counterparts.
|
I'm sure real marketing people will know more about the cost of advertising on other platforms. Squealers $100,000 shows how he sees the world is restricted.
The crunch is will they do it, will they see the value and will others follow. Then what happens to little guys who think it's expensive and throw a wall up to avoid looking at what may happen.