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Depends on your traffic sources. Google isn't probably going to give you much love unless you sort the data in a unique way or write custom titles (Even then probably not enough), your on-site time and bounce rate has to be good so trading shit traffic around with other sites probably won't provide a whole lot of benefit. Maybe if you are selling crappy popunder hits. Then you need to make sure your prod is good and offer custom thumbs or stay on top of adding the best videos daily otherwise your site will die quickly if based on trading. Maybe get some social network traffic somehow, which I personally haven't got into much but hear good things.
Basically, find a niche, build a high quality site, find a traffic source, get some hardlinks, keep it updated.
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