Adult AdWorld, the adult ad network that pays publishers for every ad impression, launched it?s new, self-service ad buying platform at
AdWorldMedia.com. The new platform provides advertisers with the control and ease of use they demand for their campaigns, and provides publishers with the ability to segment their traffic so they can make the most money.
The new self-serve ad buying platform provides all the necessary targeting and optimization tools such as geo-targeting, frequency capping, daily spend capping, carrier and device targeting, action tracking, source optimization and many more for both desktop and mobile campaigns. The platform services both adult and mainstream advertisers and publishers.
?Traditionally we have directly managed the campaigns for all of our advertisers but we continued to get requests for a self-serve platform where they could start and stop their own campaigns, optimize the traffic sources, and modify their bid prices, so we decided to give them what they want,? said Daniel Rand, CEO of Adult AdWorld. ?This allow us to efficiently serve more advertisers but it also has the added benefit of making our publishers more money and higher ECPMs as it provides additional advertisers to purchase that ?long-tail? inventory,? Rand added.
The platform offers not only traditional pops and banners but also Member?s Area traffic from paid adult and mainstream dating sites. ?Most of our advertisers have advertised with us every month for seven to ten years and have been asking us for premium Member?s Area traffic. Rolling it out with the self-serve platform was a natural thing to do,? said Chad Michaels AdWorld?s Director of Sales.
Advertisers or Publishers interested in working with AdWorld can sign up for an account at
AdWorldMedia.com.
Advertisers with questions can contact Chad Michaels, Director of Sales at
[email protected]. Publisher questions can be sent to
[email protected].