SEO it if you can. Do the standard on-page stuff, make sure you have a crawlable link structure, buy some backlinks on blackhatworld, and see where you're at in 3 months.
Also, most popular tubes have affiliate programs. You can get a lot of traffic from sites like tubegalore and nudevista.
I've tried the social route--reddit, tumblr, twitter, etc. It didn't work very well for me.
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