07-08-2016, 12:59 PM
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Confirmed User
Industry Role:
Join Date: Jun 2016
Location: Toronto
Posts: 1,094
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Want over 200+ mil impressions of organic traffic..?
Then tweet-troll Kris Jenner something
Quote:
HOW KRIS JENNER HELPED STAPLES EARN 200 MILLION IMPRESSIONS
.....one of Jenner?s necklaces looked like it was made of paper clips.
That, the team decided, they could do something with. They set out brainstorming jokes about the paper clip necklace and settled on short, simple copy written by the brand?s social media manager, Michelle Janzso. Quoting one of Jenner?s tweets with a photo of the necklace, Staples Canada tweeted, ?Also available in aisle 7?. #ThinkStaples?
The tweet picked up traction right away, with an initial engagement rate of 10%. (On average, just 0.035% of a brand?s following interacts with any given tweet, according to Forrester.) But, later that night, it really took off. At 8:30 pm, the post had about 2,000 retweets. Twenty minutes later, it had spread like wildfire, pulling in another 10,000. Less than a week later, it now has 67,000 retweets and 70,000 likes. The tweet is by far Staples Canada?s most popular social post to date. In total, it has earned 5.5 million impressions on Twitter and helped grow the brand?s Twitter following by 2% to more than 32, 000.
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*Dead* So for all y'all asking for more unpaid traffic there you go Or, you can buy some traffic from your friendly neighbourhood adult ad network ;)
#GoCanada
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