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Well the first tip would be . . . if you're hiring a model and photographer with the hope of selling the content to other people to make money from it . . don't! You will never make any money doing that, this is the 90s / early 2000s!
If you are hiring a model and photographer because you want to get a blowjob off the model then the money is secondary - you already have your pay off on the end of your dick so go for it if that's your bag.
If you still decide you want to do this for financial gain then do the following:-
1. Only shoot something you enjoy watching yourself. Otherwise your content will be crap.
2. The more nichey / unusual the content the better.
3. Look at the content currently being produced within your chosen niche and see what is wrong with it and how you can do it better.
4. Produce a few scenes, chuck them up on Clips4Sale.com or some other clips or VOD service and see how they do. If they sell well, produce more and consider building a site around it. If they don't sell well then at least you haven't lost much. It looks like you are a web design company at the moment so you should be able to handle the website side of things!
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