Quote:
Originally Posted by Istvan Rich
Dear members, I have a question for my upcoming adult paysite, please help me about this question - who has experience about this:
When a new visitor surfing on an adult paysite:
1. some sites allows the visitor to watch unlimited free trailer without membership for all videos.
2. some sites are allows just 2-5 free trailers before purchasing a membership,
3. and some sites do not allows any of previews before a visitor purchasing a membership...
What do you think, which method is the best converting ?
So which of these three method are the most workable in this time ?
Please tell me your experience, idea, ect..
Thanks. Cheers.
Istvan
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Hi Istvan,
I've been running my sites since 2008. Over the past eight years I have tried different approaches to trailers/free sample videos, trying to figure out what converts best. I really took a scientific approach, tracking the data, developing a hypothesis, and testing that hypothesis.
For me, I found I get the best results with a well edited full site trailer on my front page. The trailer is edited to communicate the benefits of joining to potential members, while still being entertaining to watch.
Then I have a free video page so people can get a clear idea of what kind of content they are getting when they sign up. The free video page only has one video on it, but that video changes every day, which encourages users to keep coming back day-after-day for the next free video, but also increases the chance that they will be tempted to take the plunge and sign up.
Lovin Nothin wasn't wrong when he said that people are accustomed to free porn. However, as others have said, if you have good exclusive content, there is an audience for it. For customers to sign up, they need to get some substantial benefit they aren't going to get from free stuff. You need to communicate to them what that benefit is.
My sites are in extremely small niches, so there isn't a whole lot of free content I have to compete with. The free stuff that is out there, however, is poorly shot and mostly the same stuff that comes up over and over again. So, I communicate to my customers that all my videos are 100% exclusive, not the same stuff they keep seeing everywhere. It is very well shot, creative scenarios, and lots of new updates every week.
Then I deliver on all those promises, so my users can really feel like they are getting an excellent value when they sign up. I make my content so good, that if they ever leave, they are going to be very disappointed with the other stuff out there.