So, I was experimenting with MOZ Pro for a while, then downgraded to just the KW tool - although the other features are valuable - KW research is my main focus.
I also tried SemRush - and found that many of the KWs that had low difficulty (for potential rankings) in Moz showed high difficulty in SemRush.
Why the discrepancy?
And - what are your favorite KW tools - now that Google's being a dick and showing
super useful ranges from 10K-100K for potential KWs
(GOOGLE)