As I recall they were talking a large fine if you didn't announce you wanted to cookie them and asked for their approval.
This is a counteraction to abusive personal tracking in Internet advertising.
https://www.amazon.com/Intention-Eco.../dp/1422158527
Caveat venditor?let the seller beware
The Intention Economy: When Customers Take Charge ? May 1, 2012 by Doc Searls