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a whale has so many different definitions, from every angle of the business.
from a cam girl's suggestion, it can be a customer returning every week, maybe spending 50 or 100, although, i've entertained twice a day to the same person for 20 or so each time but through 2 or 3 weeks. Maybe one person comes along & spends 150 to 200 with you once. Any of these people could be classed as a whale.
With regards to affiliates, probably 5 sales a day or even 20 or 30 each month would seem like a whale of a webmaster to me.
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