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Something I find many/most business users of twitter seem to overlook is making sure at least some of the tweets you do have a human touch. Its simple to constantly tweet images of big tits or links to your site but Ive found over time that theres nothing better than a good dose of real interaction.
If someone tweets about your site then engage them, post a reply, not just a bog standard "thanks for the mention" kind of thing but thank them and then ask a question "what was your fave scene?" "do you think her tits are big enough?" etc. This generally has two effects firstly, you're almost always guaranteed a retweet, users love getting mentions from a person or company that is recognisable, its seen as kudos so they'll retweet it. Secondly, it starts a conversation, they reply to that, you reply to them etc etc each time allowing you to get a bit more info about the product out there. Info that you wouldnt normally include in a 140character promotional tweet.
The best thing you can do in these human tweets however is humour. You see it regularly, someone posts a complaint or a question to a major retailer, if the tweeter at the other end has a good sense of humour their reply can easily go viral. Massive promotion for what was simply a "sorry you were disappointed" tweet. That kind of thing can turn around a potential problem in minutes. I had a period of time this time last year when I ran the twitter account for a local escort agency, I generally turned all the tweets into some form of comedy version and the difference was amazing. The escorts liked and retweeted massively. Follower numbers jumped quite significantly and calls to the agency even started to mention the tweets as their reason for using them.
Of course, as a supplier of amazing automated tweeting services then I need to point out that human tweets are no good on their own, they work perfectly in conjunction with an automated service ;)
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