Originally Posted by videosc

Here's what I always thought it meant: the example 1:250 means that for every 250 unique hits to a site I got one sale/join. To get that number you divide the total number of hits by number of sales/joins, so 2500 unique hits in one year with 10 joins is how you get 1:250.

Another example: the ratio for 856 unique hits with 3 sales would be 1:285.33.