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Of course they shave, they won't call it that. More like scrubbing for fraud they'll say. Create your LP's and collect the data the dating company does yourself then send them on to another site, it's easy to do and you'll see a HUGE amount not counted, and these aren't fake emails either, they are legit users with a bounce rate on email of about 5%. If you want a true number use Traffic Mansion and collect the emails yourself and send them to their members area on DOI, you'll see a whole lot more leads than on SOI LOL. The shave is worse now than it was a year and a half ago for sure, it must be getting more difficult to monetize the members. I don't care if they shave some, just keep it consistent so you know where you are and make it work even with the shave. It's when they jump around that screws up the optimization. I can convert tube traffic for less than .50 a lead on mobile .75 on web.
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