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Tha math is wrong....there are two ways to look at it..
1) if you are a tube, cam op or other basically stolen content site 3.5 x 3 formula is not so far.
But
2) if you own good an exlusive content, your site may be worth close to usual business valuation, which is annual gross x 10 - costs. ( or net before taxes per annum x 10)
Lets make an example: Met Art easily taking in 100 K / month is not worth 350 K but if their net is 1 mil. Their worth would be closer to 10 mil.
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