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I would think that your back-end could remain PC compatible as your customers are media buyers.
However, to increase visibility to new customers and markets -- I would want a responsive modern-looking site. First impressions do really matter IMHO -- most people are pretty shallow.
You have a real good position for the search 'erotik ads' but that is a German term and I am guessing that is from your German text and German traffic click-through.
What's it take to cut and paste into a bootstrap template as a landing page? Buy a few images.
trafficfabrik.com/why-us.html
The responsive landing page does not have to be your index.
Just make a roadmap and phase in the changes over time.
It's real difficult to do web advertising for B2B. You could also 'bird dog' your customers -- giving some free add traffic to then as a reward for new signups from places other than Germany. Like 5M/ads free or whatever you can pay to acquire a new customer maybe its 50K/ads IDK. You have historical records of signups to annual and lifetime revenue.
I am just tossing out some approaches ...
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