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Barry-xlovecam · 07-06-2017, 02:21 PM

I think you are comparing apples and oranges.

Tubes welcome your activities for the most part.
With limited exception, *Explicit Adult* activities are forbidden by the TOS/AUP common in mainstream social media.

Point is: your efforts can be at risk. Consider the risk to reward ratios in how you evaluate the ROMI (return on marketing investment).

thommy also makes a valid point in evaluating the time spent developing referrals/leads and then there is their brand-building v. last click marketing see: https://www.google.com/search?q=last+click+marketing

When you are advertising your 'product' in many medias -- how many customer touchpoints do you reach? In other words, did that customer first see your brand in social media, then see the brand on a tube clip or banner, then click into your site after seeing your ad again in the same or another social media setting?

You can't get rich off the lay-down buyer -- he sees one ad, clicks in and makes an immediate purchase.

Also, what is the customer acquisition cost per media. Is the customer who sees your ad in multiple places more expensive to acquire -- is he really? What is the CLV (customer lifetime value) in different advertising schema?

You should incorporate some of these examples, as they are available to you, for a real analysis and comparison.

07-06-2017, 02:21 PM
Barry-xlovecam It's 42 Industry Role: Join Date: Jun 2010 Location: Global Posts: 18,083	I think you are comparing apples and oranges. Tubes welcome your activities for the most part. With limited exception, Explicit Adult activities are forbidden by the TOS/AUP common in mainstream social media. Point is: your efforts can be at risk. Consider the risk to reward ratios in how you evaluate the ROMI (return on marketing investment). thommy also makes a valid point in evaluating the time spent developing referrals/leads and then there is their brand-building v. last click marketing see: https://www.google.com/search?q=last+click+marketing When you are advertising your 'product' in many medias -- how many customer touchpoints do you reach? In other words, did that customer first see your brand in social media, then see the brand on a tube clip or banner, then click into your site after seeing your ad again in the same or another social media setting? You can't get rich off the lay-down buyer -- he sees one ad, clicks in and makes an immediate purchase. Also, what is the customer acquisition cost per media. Is the customer who sees your ad in multiple places more expensive to acquire -- is he really? What is the CLV (customer lifetime value) in different advertising schema? You should incorporate some of these examples, as they are available to you, for a real analysis and comparison.