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Old 08-04-2017, 07:20 AM  
Barry-xlovecam
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Join Date: Jun 2010
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**** How Marketers Can Adapt to These Changes ****
Quote:
So how do we apply these post-digital age changes to advertising and marketing?
Goodwin said that we need to think about the future of marketing beyond digital
? and that the lines are blurring between different types of content.
?We need to think about these blurred lines,? he said, ?like the difference
between content and advertising, the difference between editorial and
advertorial, the difference between a TV and a phone, the difference between
movies and TV. Everything is blurring. We can either be quite scared about that
or we can think about that as a huge opportunity.?
We face some huge challenges and problems in advertising, problems that Goodwin
says should really be viewed as opportunities. Ad blocking, for example.
?As an industry, we?ve done a terrible job of dealing with this,? Goodwin
observed, ?I think it?s an incredibly exciting opportunity. If people are
blocking ads, how do we provide them with content people want to see??

This is where content marketing comes in, feels Goodwin:
?In an environment where people need information they trust, in an environment
where people are trying to get rid of stuff that is superfluous to their needs,
in an environment where we have this very rich, personal data, where we know
how people are behaving, and where we know what people want, I think this is
where the opportunity of content marketing lies.?

Tom Goodwin at #ThinkContent London Summit.
https://insights.newscred.com/techno...ting-strategy/


Do some reading on how adblockers work heuristically ...
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