So please tell me where this is wrong Brad.
Ok it is known that half of the internet’s traffic comes from just 30 companies, including Google, Facebook, and Netflix.
Because these guys are moving so much of their own traffic, they’ve made special deals with ISPs to facilitate the delivery of their sites and apps. Basically, they’re bypassing the net backbone, plugging straight into the ISPs. Today, a typical webpage request can involve dozens of back-and-forth communications between the browser and the web server all of that chatter can noticeably slow things down. But by getting inside the ISPs, the big web companies can significantly cut back on the delay. They’ve essentially rewired the internet.
So obviously the net isn’t neutral now. What should be the focus is looking for ways to increase competition among ISPs; ways to prevent Comcast, Cox and TimeWarner from gaining so much power that they can completely control the market for bandwidth. Nobody wants ISPs blocking certain types of traffic. Nor do they want them delivering their own stuff at 10 giga and everyone else’s stuff at 1 giga.
Competition is the best way to stop these types of extreme behavior. If an ISP's last-mile was available to all competitors under the same terms that gave dial-up service providers access to all copper networks back in the 1990s, we would have more ISPs in more geographical areas. With ISPs are treated as “common carriers” by net neutrality that option disappeared.
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