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the more generic the term, the more adult results have been filtered out by google. its been going on since a few years now. xxx, adult, porn, no keyword seems safe anymore even if its blatantly pornographic.
but most of these keywords while they have volume are not highest converting. so the flip side is that you'll get less traffic, but it will be much more targeted and you can focus on developing the site/content/copy/etc to optimize for people that already demonstrate a clear intent when coming into your site.
whats more worrying to me is that google has been experimenting with showing only 5 organic results on mobile. this will kill most smaller players that still get some organic traffic but dont dominate the top results.
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