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Old 07-21-2018, 03:55 PM  
Sly
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Join Date: Sep 2004
Location: Austin, TX
Posts: 31,297
People in general have a difficult time with many options. You need to keep your option level low, no more than 3. Decision fatigue is a real thing and will impact the throughput on your sales page.

Which 3 to use? That will take testing.

Keep in mind, the lower you set your price, the higher amount of memberships you need to cover the difference. Will the lower price increase your sales enough to make it worth lowering the price?
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