Originally Posted by dyna mo

here's an article to help you understand the importance of business forecasting


https://smallbusiness.chron.com/rela...ing-35627.html

"A business should balance its approach to marketing. Forecasting is essential to making marketing plans, but so are concerns with budget, overhead and cash flow.

Of all of those concerns, forecasting may be the most important because it tells you the future environment in which you may operate."