Quote:
Originally Posted by KlenTelaris
Yep it's old thing, noithing new.
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the new thing is that chrome have now an own adblocker includet and this blocker works in parts with easylist and other blocklists but also with an own logic.
I assume that the goal for them is to eliminate tools like ABP what are blocking all an everything just because it is an ad.
actually ABP´s business is to destroy other businesses and the one and only reason why nobody could go against that is, that there was no standard for ads.
the coalition for better ads was founded to have such a standard to sue in the next step this companies that are blocking standardized ads.
so no - Google is not interested to fuck any ad revenue - it is actually what they are living from. what they are doing is to bring advertising back to advertising.
and the result of that is
1. less clicks
2. higher quality of clicks because they were made on purpose
3. higher CPCs
4. more returning happy users to the sites
5. returning users are more confident users and following the recommendation power of
a trusted site.
6. sending less people from the side with just accident clicks
7, cleaning the market from unprofessional advertisers and keep the professionals
that have a clue HOW to make more profit and pay more for advertising.
every farseeing network and site owner should be happy for what Google does here.