I have sold a lot of stuff on CL and FB including a couple of cars and my Harley.
1. Go to kbb and get the blue book value. Be honest with what all features it has and what condition it is in. This will give you your high and low.
2. Take lots of pictures. Make it so the buyer can see every inch of the vehicle without having to come see it. Too many people think they can sell a $20,000 car with 1 picture. The pictures are your strongest selling tool.
3. As others have said. Be honest in the ad about any issues. Also be honest about any enhancements or extras that are involved.
4. List it at the high end of the blue book, possibly a little higher. Definitely higher than whatever price you actually want for it. That way you can come down in price if you need to. If you start at the price you want you have no room to haggle and many people still like to do the haggle thing.
5. Don't list your address or phone number in the ad. Let all contact start at email, that way you can weed out the scammers. Get a gmail address just for the car sale. Use that when posting the CL ad. Do not give out the phone number or address until you know you have someone truly interested that has the cash.
6. Do not let anyone do a test drive without seeing the cash or at least holding something of theirs during the test drive. If need be, be an asshole and ride along on the test drive.
I did a quick look up on kbb and it appears, if you sold your car out here, that the range is from 22-25.5k or so. Probably higher where you are. If it is in excellent condition then price it up at the high end.
This is all just in my opinion, of course.
Good luck with the sale.
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