Since people started sharing stats, I'll do to.
First of all, a small analysis on the conversion delay between a free signup and a paid member.
I won't share the ratio of Free to Paid members, since my source are multiple (social, media buying, popunder, own sites and seo)
Second, interesting one, the spending per capita
And lastly, but not the least; something I worked a long time on to find the good formula and get correct data: The retention of users & spending per capital in time.
Note: m+0 is the first time the user spend (not the signup date)
I didn't go after m+6, because n60, and under that number, I would say it's not worth it to draw stats. (m0 n202)
So what do I conclude about that?
- You will make a lot of money from first time spender
- 2/3 of these spenders will never come back
- The spending is almost x3 per capita from m0 to m5, which means, whales plays a huge role (but who didnt know?)
- From this data, I should be able to detect an anomaly of shaving & predict my income
Hope you find that interesting