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What is BERT?
BERT stands for Bidirectional Encoder Representations from Transformers. BERT’s main objective is to understand language more like humans. A significant shift in SEO has been in SEO writing. Instead of keyword-rich, unnatural sounding content aimed at search engines, marketers have tried to tailor writing to humans. This makes sense considering humans are conducting searches and are eventually reading your content with a goal in mind.
BERT is the most important update since RankBrain. RankBrain, another machine learning algorithm in Google, processes search results to speculate the best results for each query. RankBrain, in addition to links and content, is one of the key ranking factors in Google’s algorithm. Though BERT is another machine learning ranking factor, this update will not fully replace RankBrain.
>>Mr. Pheer it would be great to have your thoughts on optimization
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