Customer Declined Transactions
I offer a free trial on my website. I'm getting decent traffic and sign-ups, but when the trial is over and my gateway goes to charge the customer, 90% of the time, the transaction gets declined due to issuer declined, insufficient funds, AVS issue, etc.
I'm guessing it's users abusing the system. Is there any way to avoid this? Has anyone else experienced this? I'm in a conundrum because for each transaction, even if it's declined, I have to pay the transaction fee. So I'm essentially funding these declined transactions and it sucks. Would love to hear your thoughts.
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