Today we will talk about cascade rotations and study an example of setting them up in our Trackwill tracker. Why should you use them? What do they help you with? We have an answer to these questions in our text. In the very beginning let’s describe the situation for our case.
The case
We need a flow on a product’s internal page which lets us not to show a registration form on re-entries, but automatically logins user and redirects him on the specific product offer page. But at the same time, he should be able to register on this link and this action should count for us.
The solution
- Tracker generates the conversion tracking pixel. You should embed this code on the preland/offer after the CTA (for example, on the “Thank You” page.
- After the CTA click on the preland/offer Trackwill’s pixel triggers and count the conversion fact in the tracker.
- On the re-entry to Click URL tracker will know that this user has already been on a certain funnel level and will send the user on the next flow.
How working in the tracker flow will look like
- Head to the tracker setting, make pixels for every type of conversions in your funnel.
- Mark up your prelands/offers with pixels.
- Set up your campaign in the tracker. For example, you have this kind of funnel:
- Registration;
- Account confirmation;
- Plan selection and payment.
Rules in the tracker work top-down in your arranged order from the admin panel. If a user doesn’t suit chosen conditions, the tracker will send him to the default path. Every rule should have a target on its own conversion type:
But we set up the funnel in the Rule-Based Paths in reverse order to general funnel:
Reverse order is due to the working logic of our funnel. Specifically — that lets users always get on the “Plan selection and payment” state after getting through all levels of the funnel.
Default Path should be tuned on a tour which the user should have on the first Click URL transition.
Example of an algorithm’s working and pixels setting up
Let’s see this on the example of the previously chosen funnel. How do we mark up pixels?
- Preland(s)/offer(s) in the Default Path with the pixel counting “Registration” event.
- Preland(s)/offer(s) in the Rule-Based Path with the pixel counting “Account confirmation” event.
- Preland(s)/offer(s) in the Rule-Based Path with the pixel counting “Plan selection and payment” event.
The algorithm:
- The first transition on the Click URL of the campaign
- The visitor takes the tour in the Default Path, makes a conversion, pixel counts “Registration” level type.
- The second transition on the Click URL of the campaign
- The visitor takes the tour in the Rule-Based Path “Registration”, makes a conversion, pixel counts “Account confirmation” level type.
- The third transition on the Click URL of the campaign
- The visitor takes the tour in the Rule-Based Path “Account confirmation”, makes a conversion, pixel counts “Plan selection and payment” level type.
- The fourth and other transitions on the Click URL of the campaign.
- The visitor takes the tour in the Rule-Based Path “Plan selection and payment”, makes a conversion.
That’s all! If you still have any questions — contact our support on Trackwill.com, we will surely help you with any struggles. Don’t forget check us — that’s definitely not our last post with useful cases!