Ok, being serious for a minute here.
Does anybody actually use Trustpilot to check a company reputation?
Sites like these, that can be very obviously manipulated by the company, are pretty much worthless in my opinion.
The company can buy add on services, they can flag off reviews that they don't like, they can invite preferred reviewers (both manually and automated). They can pretty much control what their review profile looks like.
Here is a conglomerate of some of the pages under the details section.
In there we can see that over half their reviews are from people they invited to review the site.
Of the invited reviewers, 92% gave them an excellent review, 7% gave them a good review and less than 1% gave average and less than 1% Bad.
Of Organic reviews, 18% are Excellent and 61% are Bad.
Paxum also flagged 32 reviews, 4 that were average and 28 that were bad. When they flagged them, the reviews were pulled and they were not put back up unless a review by trust pilot found them to actually be worthy or the reviewer came back and changed something to make them more palatable.
When the reviews can be so obviously manipulated they are worthless and not worth mounting counter measures against. They are just to be ignored in my honest opinion.
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