Quote:
Originally Posted by ammohear
We are looking for a marketer to bring users to our adult dating app/website. We have a monthly user acquisition target and an ad-spend budget.
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You need to break up this responsibility into three categories:
1. Marketing - creative team responsible for both the onsite UX/UI experience, and offsite campaigns that get the online audiences to react positively, causing them to click the ad, visit the landing page, register on your platform, and ultimately use their bank cards.
2. Media Buyer - this position is a difficult one to fill. It requires someone who will be very honest as they are spending your money. They must know how to negotiate deals, include conditions in the agreement that will resolve seller/buyer disputes, and most importantly -they must know how to distinguish real traffic from fake traffic. Most do not have these skills.
Ideally you are working with 1-2 honest ad / traffic agencies, and its better to work directly with the publishers. Good luck with finding honest ad / traffic agency people - as most are not.
3. Affiliate Managers - you need to invite existing affiliate managers from other programs because they have long lists of affiliates who they can recruit to drive traffic to your site.
Good luck!