Quote:
Originally Posted by InfoGuy
...For now it's only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we'd like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
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Although the ranking signal that https itself gives will affect SEO minimally, it's the interactions from surfers that can affect SEO more. Like, if someone clicks on the site and is using a browser that will give a warning, that will cause most to click back unless they really want to go to that site. Same with submitting anything or buying anything, not being secure causes more surfers to not use the site.
And it's been long enough that they've increased that signal by now.
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