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yeah, those saying blindly switch to https, you can only benefit from it have no idea what they are talking about. chances that your SE ranking drops after the switch and will never recover are not negligible. I switched a few sites from my network to https and haven't noticed any benefit, SE ranking was the same or maybe 5-10% lower so I still keep many of my sites on http and they rank good. anyway, if I launch a new site, it's on https already just to make Google and "modern" browsers happier, but my sites don't handle any sensitive data.
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