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Why don't we start by what do you want to advertise and what KPI's would you use to measure it?
I'm a PPC (vanilla) by profession, so prior to putting your dollar in a black box called a demand side platform, or a display campaign, what are you advertising? Is it a shopping campaign, lead, or simply looking for delivery by reach, and exposure? I can name drop here till kingdom come, however you got a live data driven marketer here, use my actual hands on experience, and let's find relevance for you.
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"Ain't in it for my health"
Levon Helm
"No temas pon la otra mejilla que golpeo con beso"
El Barrio
Email: [email protected]
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