Hey hey!
Today we have collected Top 3 features that are actively used among advertisers 🚀
If you haven’t tested them yet, now is the best time!
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The first impressions on CPM for US geo
Oh yeah, due to this, the CPM model has become very popular! Advertisers mostly buy traffic from Top and Interstitial placements, but I’ll tell you a secret, Bottom also performs great!
💡To hit the campaign in the first impression target, set the maximum level of Bidding Priority. The result will definitely please you! 😉
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Top CPC segments
Segments you should definitely test - Blue, Grey, Yellow, Red 😎
💡Our segments vary in volumes, so Blue, Yellow, Pink, and Purple need at least *100 clicks* to get a statistically significant result. For Brown, Grey, Green - *500 clicks* will be enough. Grab that piece of traffic! 😏
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Average and Maximum CPC rates
Now you can optimize bids even easier! You can track all current rates right in your account, without a request from the account manager.
💡Use A/B Split test option to test different bids within one segment. Experiment!
Be the first and take the best users for yourself! 😈
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