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Neogara · 04-21-2022, 09:23 AM

Meta Facebook Closure

Fairly recently, the Meta company issued an official statement warning that it may potentially roll up its operations not just in Russia, but in Europe and the US as well, which would essentially mean the shutdown of Instagram and Facebook. The reason behind such a possible decision is the EU adopting a new bill that updates the rules for storing and processing user data exclusively on European servers.

So does this mean the end of affiliate marketing on such a valuable traffic source? How hard will the exodus of Instagram and Facebook affect the advertising world and is there a way to avoid a drop in profits? If so, how exactly? That and much more is the topic of today’s discussion!

How will Meta Facebook’s closure affect affiliate marketing?

According to official statements, there are more than 2 billion users on Facebook alone, most of which are active on a regular basis. The exodus of this social network alone will result in a huge number of potential customers being lost, since affiliates will no longer be able to show them ads.

Moreover, while this won’t be catastrophic for the RU segment, since it has its fair share of popular alternatives capable of replacing Facebook, affiliates that work with Tier 1 GEOs will be left to fend for themselves.

Still, even if Meta does leave the social media sphere, it will force a rather large target audience to rapidly search for new platforms, ones you wouldn’t really call popular now. The activity spike is bound to trigger an increase in the cost of traffic in the remaining sources and this is due to two factors at once.

First, in itself, the growth in the number of active users on any site elevates its relevance, and with it - the ad costs. Second, advertisers and affiliates also need to find a way to work with the audience, and given the decrease in good ad sources, the competition for the remaining options will skyrocket. Moreover, this will likely happen in every vertical and most GEOs.

As you can see, the situation really is a precarious one, and there’s only one obvious way out – switch over to the platforms that still work and have a stable trickle of new active users. More on that in the next section.

Can the problem be solved?

Let’s start with going over the options that can help fill in the void Meta’s closing left in the Russian-speaking segment.

VKontakte

#1 on the list of emerging traffic sources is VKontakte. Even though for a long time this social network saw no major updates, the past 18 months brought about some significant updates that reignited the existing audience and served to attract lots of new users. Restrictions that Russian residents are faced with only fan the flames, motivating them further to use VK.

The network can currently boast about 100 million active users, and you can successfully drive both mobile and PC traffic – in both cases, the social network holds the lead in terms of coverage.

In short, speaking about the social network’s target audience, it definitely overtakes Facebook in terms of its solvency – over 300,000 users here are fully affluent and are ready to purchase even expensive offers, with another 17 million being able to afford regular above-average price online purchases and around 20,000,000 potential clients responding well to standard priced goods.

Odnoklassniki

Even though this option isn’t particularly popular, the social network has a considerable audience of 30 to 60 year olds that can shop online and become your personal client. Slimming products, men's or women's clothing, almost any other Ecommerce, nutra and other similar offers will perform great here.

Contextual ads

Slowly but surely moving on to more universal options that can be used both when working with the CIS region and Tier 1 countries. While Facebook might disappear from the list of available traffic sources, Google Ads aren’t going anywhere, and despite the forecasted price spike, this remains an excellent option for launching an ad campaign.

Also making serious ground is Yandex, constantly updating its ad account and providing affiliates with evermore opportunities. If we talk in general about the benefits of contextual advertising, it involves working with an already warmed-up audience that knows what it wants from an offer and is ready to purchase it, provided the right motivation on your part. This, in turn, has a positive effect on the conversion rate and your total profits.

Teasers

A really good and versatile option for affiliate marketers that can turn out to be an even better traffic source than FB or Instagram. For one, this is one of the least-demanding sources, that lets you just launch the banners you want and choose almost any vertical and approach approach instead of being forced to adjust your AC a hundred times over so that it can meet the requirements of mods.

Also, here, there’s no need to come up with intricate schemes to reach the target audience - all you need to do to quickly generate quality leads is come up with a clickbait title and keep track of the ad’s performance.

Push notifications

The last option we’ll cover today are push notifications - another very popular traffic source. The source’s format is its greatest asset since most users automatically switch their attention to their device when getting small notifications on their PC or smartphone, meaning they are guaranteed to see the offer and very likely to follow the link and perform the target action. The competition here isn’t as stiff, lots of GEOs and verticals to choose from – convenient, ain’t it?

Summing up

Meta’s streak of bad luck goes back to the time the company published its unsuccessful financial report and it’s all leading up to a logical conclusion – the shutting down of Facebook and Instagram not only in Russia, but in Europe and the US as well, which will be quite a hit for the ad sector.

Still, there’s no way to influence the outcome of this situation, all we can do is adapt and in this article we’ve provided you with an extensive choice of options that can serve as a replacement to Meta’s networks and which entail the least noticeable profit losses for affiliates.

04-21-2022, 09:23 AM
Neogara Registered User Industry Role: Join Date: Jan 2022 Posts: 23	Meta Facebook Closure Fairly recently, the Meta company issued an official statement warning that it may potentially roll up its operations not just in Russia, but in Europe and the US as well, which would essentially mean the shutdown of Instagram and Facebook. The reason behind such a possible decision is the EU adopting a new bill that updates the rules for storing and processing user data exclusively on European servers. So does this mean the end of affiliate marketing on such a valuable traffic source? How hard will the exodus of Instagram and Facebook affect the advertising world and is there a way to avoid a drop in profits? If so, how exactly? That and much more is the topic of today’s discussion! How will Meta Facebook’s closure affect affiliate marketing? According to official statements, there are more than 2 billion users on Facebook alone, most of which are active on a regular basis. The exodus of this social network alone will result in a huge number of potential customers being lost, since affiliates will no longer be able to show them ads. Moreover, while this won’t be catastrophic for the RU segment, since it has its fair share of popular alternatives capable of replacing Facebook, affiliates that work with Tier 1 GEOs will be left to fend for themselves. Still, even if Meta does leave the social media sphere, it will force a rather large target audience to rapidly search for new platforms, ones you wouldn’t really call popular now. The activity spike is bound to trigger an increase in the cost of traffic in the remaining sources and this is due to two factors at once. First, in itself, the growth in the number of active users on any site elevates its relevance, and with it - the ad costs. Second, advertisers and affiliates also need to find a way to work with the audience, and given the decrease in good ad sources, the competition for the remaining options will skyrocket. Moreover, this will likely happen in every vertical and most GEOs. As you can see, the situation really is a precarious one, and there’s only one obvious way out – switch over to the platforms that still work and have a stable trickle of new active users. More on that in the next section. Can the problem be solved? Let’s start with going over the options that can help fill in the void Meta’s closing left in the Russian-speaking segment. VKontakte #1 on the list of emerging traffic sources is VKontakte. Even though for a long time this social network saw no major updates, the past 18 months brought about some significant updates that reignited the existing audience and served to attract lots of new users. Restrictions that Russian residents are faced with only fan the flames, motivating them further to use VK. The network can currently boast about 100 million active users, and you can successfully drive both mobile and PC traffic – in both cases, the social network holds the lead in terms of coverage. In short, speaking about the social network’s target audience, it definitely overtakes Facebook in terms of its solvency – over 300,000 users here are fully affluent and are ready to purchase even expensive offers, with another 17 million being able to afford regular above-average price online purchases and around 20,000,000 potential clients responding well to standard priced goods. Odnoklassniki Even though this option isn’t particularly popular, the social network has a considerable audience of 30 to 60 year olds that can shop online and become your personal client. Slimming products, men's or women's clothing, almost any other Ecommerce, nutra and other similar offers will perform great here. Contextual ads Slowly but surely moving on to more universal options that can be used both when working with the CIS region and Tier 1 countries. While Facebook might disappear from the list of available traffic sources, Google Ads aren’t going anywhere, and despite the forecasted price spike, this remains an excellent option for launching an ad campaign. Also making serious ground is Yandex, constantly updating its ad account and providing affiliates with evermore opportunities. If we talk in general about the benefits of contextual advertising, it involves working with an already warmed-up audience that knows what it wants from an offer and is ready to purchase it, provided the right motivation on your part. This, in turn, has a positive effect on the conversion rate and your total profits. Teasers A really good and versatile option for affiliate marketers that can turn out to be an even better traffic source than FB or Instagram. For one, this is one of the least-demanding sources, that lets you just launch the banners you want and choose almost any vertical and approach approach instead of being forced to adjust your AC a hundred times over so that it can meet the requirements of mods. Also, here, there’s no need to come up with intricate schemes to reach the target audience - all you need to do to quickly generate quality leads is come up with a clickbait title and keep track of the ad’s performance. Push notifications The last option we’ll cover today are push notifications - another very popular traffic source. The source’s format is its greatest asset since most users automatically switch their attention to their device when getting small notifications on their PC or smartphone, meaning they are guaranteed to see the offer and very likely to follow the link and perform the target action. The competition here isn’t as stiff, lots of GEOs and verticals to choose from – convenient, ain’t it? Summing up Meta’s streak of bad luck goes back to the time the company published its unsuccessful financial report and it’s all leading up to a logical conclusion – the shutting down of Facebook and Instagram not only in Russia, but in Europe and the US as well, which will be quite a hit for the ad sector. Still, there’s no way to influence the outcome of this situation, all we can do is adapt and in this article we’ve provided you with an extensive choice of options that can serve as a replacement to Meta’s networks and which entail the least noticeable profit losses for affiliates.