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Old 06-16-2022, 12:10 PM  
Neogara
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How to drive traffic to Singapore

Singapore is one of the most fascinating countries, measuring just 724 square kilometers and yet it is not just one of the most economically developed countries in all of Europe, but also the most important port and transport hub in Asia. Just imagine, an area 3 times the size of Moscow is so important in the world economy.

As you can imagine, such a mature GEO could not pass the eyes of publishers and gradually a ton of banner ads started to spread here and continue to do so more than successfully. If you haven't already had a chance to try affiliate marketing in Singapore, it's time to fix it now!

Right now, we're going to talk about what makes life in Singapore stand out, what kind of people live here, what the target audience's pains are and how to push them properly with your offer. Let's go!

Overview

Language: Chinese, English, Malay (the latter rarely used)
Population: 5.6 million
Average monthly income: $4,000
Monthly income for low-skilled staff: $800
Average age: 43

Although even low-skilled Singaporeans can earn good money, labor is a great value in Singapore, and professionals are highly valued and paid properly. It's not surprising, because until a couple of decades ago this place was just marshland, then a slum, and then it all turned into a huge metropolis. An incredible story, isn't it?

Speaking of high salaries, let's cover the issue in more detail. The monthly salary for "low-level" representatives ranges between $550 and $2,700, which is very good. Professions requiring special training (like lawyers, logisticians, doctors or programmers) are valued even higher, and on average each of them earns at least $4,000-5,000 each month.

Management staff are paid $7,000 or more. It would seem that if money is pouring in, there's a lot to be paid for comfortable accommodation. It's actually much simpler than that.

Even restaurant-level food is inexpensive and you can get a full meal for $3 to $5, good alcohol is in the $20-$30 range, and utilities cost about $80 in the case of a one-bedroom flat.

As for the housing supply, Singapore's area is relatively tiny, so even renting a property would cost a lot of money - up to $3,000 per month in the city center and at least $800 outside of the city center. It is for this reason that many people either live with their parents until a later age or take advantage of the issue of public accommodations.

Finally, let us talk about Singapore's technological level: it is really high, with many common procedures totally automated, the smart house being quite common, and phone charging boxes, face or fingerprint scanners everywhere.

Target Audience in Singapore

Every year the country's population continues to grow rapidly, from around 4.5 million just a couple of years ago to almost 6 million now. Everyone in Singapore is hardworking and clean. The streets are always tidy and the law is enforced to the letter.

The rules are sometimes even too strict, and some not-so-forbidden things can get you the death penalty, which is banned almost everywhere in Europe. Perhaps that is why crime is so low.

As far as the rest of life is concerned, all is also consistently good. The country, as mentioned, is technological, with over 90% of its people using the internet and social media, which means over 5 million potential customers ready to buy your offer.

Facebook, Twitter or Instagram are the most popular options for promotion.

What problems does the Target Audience have?

First and foremost, let us remember the issue of Singapore's housing stock. A substantial part of the population, even if they earn a good wage, they do not have enough money to buy a flat, let alone a large house.

That's why, while the local target audience is not that cash-strapped, they certainly wouldn't turn down some extra income in some crypto.

Also, both male and female audiences in Singapore are obsessed with their appearance and the attractiveness of their bodies. Therefore, affiliate marketing on nutra would do very well in this GEO; the key is to come up with a good creo and enticing bundle.

And a third no less popular destination is dating. Use creatives with young girls and you'll have the high conversion in your pocket. The only thing you should exclude from promotion is a one-night stand or short-term relationship format - this is more frowned upon by the Target Audience and will discourage potential clients.

If you wish, you can also try to drive traffic to gambling or betting, which is also quite a good level of income. The main thing is not to go overboard with the goldmine, as this audience has seen a ton of advertising with a similar message before and is unlikely to catch on with such ads.

How do you drive traffic to Singapore?

So, when we have discussed all the features of GEO, we can move on to the main part before driving traffic - finding approaches and selecting creatives for Singapore.

To begin, you should only initiate an advertising campaign if you are confident in its success, well-prepared for it, or both. Even one click here will cost a round sum in comparison to other nations, therefore if a creo or bundle does not work, you will lose a lot of money.

To prevent this from happening, let's discuss a few conversion ideas in advance. Let's start with creatives on crypto in Singapore - the trend has long gained popularity around the world, but specifically here it's important to play not on the opportunity to make a million in one day, but on future predictions, expert advice, famous politicians and cryptocurrency stars.

Singaporeans undoubtedly want to make money, but because of technological sophistication, social media and simple financial literacy, the usual sales pitches won't work here.

Otherwise, there are no restrictions and the promotion with the creo mentioned at the beginning was able to bring in $17,000 with an investment of $7,000.

Summing up

Singapore is a very lucrative GEO that requires serious training and an equally substantial investment on the part of the affiliate marketer. At the same time, if you reach a given bar, you will have no problem attracting a huge number of offers, which will be followed by big profits and a fairly high conversion rate.

Try it and see for yourself, and the Neogara managers will help you!
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