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GEO Insights: how to drive crypto into Brazil in 2022
Brazil is Latin America's largest and fastest-growing economy, with more than 216,000,000 inhabitants. Just imagine, all these people could easily become your potential customers.
Even the listing of Brazil in the Tier-3 category does not make GEO any less relevant. Large audiences, good earnings, plenty of challenges and opportunities for pouring in offers make the country a great place for arbitrage traffic. That's why today we will tell you how to live in Brazil, what to make the local audience interested in and what bindings to use. More on this and more in the next block!
Arbitrage traffic to Brazil-general information
Population: 216 million
Languages:Portuguese
Average salary: $1,200
Salary for low-skilled staff: $700
A few years ago, Brazil could safely be called a laggard state even in relation to other Latin American regions. However, as time passes, the economy is changing and the country is now ahead of any other region in Latin America in terms of engineering, light industry and food processing. Brazil is attracting more and more tourists and providing more and more comfortable living conditions for ordinary people.
However, the transition to a new level of GEO is still a long way off. There is still too strong a division between poor and rich. The latter includes the South and Southeast of Brazil, but even with them, things are not so simple. In any local metropolis, there are poor areas with slums where people are unlikely to want to become our clients.
On the other hand, even the lower strata of the population have wages starting at $600-700, which is enough to meet their minimum needs. Fruits, vegetables and other products are always inexpensive here, and finding a flat to fit one's budget is not a problem either.
As for other sectors of life, things are not so straightforward either. Brazil, for example, has consistently invested substantial budgets in education, comparable to those of the USA. However, literacy in the country still leaves much to be desired. Many parents simply don't want their child to go to school and get a job right away to help the family with money.
Target audience in Brazil
Brazilians are very good-natured and pacifists by nature. These people try to live each day to the fullest, giving vent to their emotions and optimism. They like to joke, socialise and generally lead an easy going lifestyle.
In order for you to understand the openness of these people to each other - it is enough to talk to a Brazilian for 10 minutes and here the two of you have already become the best of friends, in 15 minutes you are invited to a bar, and after another hour a new-found friend is already inviting you to visit. There is, by the way, an unspoken tradition about this. If a local calls you at a certain time, it makes sense to be 10 to 15 minutes late and let them get ready for their visit.
Yes, yes, in some places Brazilians are so unpunctual and everyone is used to being late. At the same time, they are very cultured and tolerant - no one here harasses people for the colour of their skin or their religion.
Finally, it should be noted that the local target audience values family ties. For the sake of their children or parents, they are willing to do whatever it takes and even just to spend as much time with them as possible is a great joy for Brazilians.
What pain does Brazil's target audience have?
The main problem for 80% of Brazilians is a lack of earning power. The target audience is ready to learn new things, ready to strive for money and spend all their time on it, but the lack of qualifications and lack of education give them a disadvantage.
As you have already noticed, it will be quite easy to induce such a strong motivation to earn money from crypto. It doesn't really matter what kind of offer you choose to promote. The main thing is to simply and affordably interest your audience in it, to choose an option where you can invest even a minimum deposit. Yes, the profit from each person in this scenario is small, but remember - we take quantity.
The second problem is medicine. There are good doctors in the GEO submitted, conditions for the treatment of many even complicated diseases, but people do not have money for this. The state helps only with payment for cardiovascular surgeries, treatment of lung diseases, AIDS and hepatitis. There is also free medication for diabetics and insulin - all the rest is only for a fee and quite the high one.
Even more surprisingly, Brazilians don't care about these restrictions at all. They don't think about their health at all and constantly drink alcohol, smoke, eat fatty foods, and go to the doctor only in extreme cases. This is a gut paradise, where various weight-loss, parasite remedies and so on are gaining monstrous popularity.
The third problem is education. As we said in the last section, many parents don't want to waste their child's time on education and rather send him or her straight to work. It is only after a few years that they realise that without the proper qualifications their child will not see a good salary. You can play on this and offer your target audience, for example, training courses in crypto. In addition, point out that the training can easily be combined with a job and this will attract more people to your offer.
Another problem is security. You can't have a low crime rate in a country like that. In Brazil, the mafia, drug dealers and pirates are constantly on the loose, and there is money to be made from that too. Firstly, crime is lower in more affluent areas. So, making money and buying a house in such an area is the perfect motivation for crypto. Secondly, for the direction of the commodity would be the promotion of sensors for alerts, window blockers and so on.
How to drive traffic to Brazil
Although cryptocurrency in Brazil is not very popular, we have successfully proven above that it is still possible to achieve the coveted conversion with it. All the more so for such low local earnings.
As for specific bundling options, try pushing family values first. Lack of education in children, poor health among parents, poor housing. Such triggers hurt Brazilians and are good motivators for action.
As for other approaches for arbitrage to Brazil, our advice is to simply touch their emotions. Promise a quick payday without too much effort and you can be sure they will believe you. Incentives in this case can include rich celebrities, politicians or just young boys/girls in expensive cars or with a chunk of money.
The best thing about all these ideas is the success-story. Apparently, the target audience likes such a down-to-earth approach, where the same ordinary person was able to rise from zero to become a millionaire. At the same time, it is important to maintain a fine line between ordinary interest and the desire to make money. Often webmasters have had the situation that clients were just curious to see this legendary earning platform. Then they would just leave without making a deposit…
Summing up the results
Brazil is still a Tier-3 GEO, with little income for local audiences and a host of problems in education, medicine and general living conditions. At the same time, these people are open to advertising and are always happy to learn new things. They are emotional and therefore easy to push to almost any offer.
Even with the inability to invest much money in crypto, Brazilians can be taken by quantity, not quality. You have more than 216 million people at your disposal, where you can collect profits from everyone. Is the game worth it? Definitely!
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