Quote:
Originally Posted by plsureking
yea SEO changes all the time. Google changes direction every few years. you gotta hire one of these guys addicted to it (ie reading SEO blogs and watching SEO tubers every day).
your SEO expert was probably really good at it 3-5 years ago 
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The ones reading the "blogs" and watching the "tubers" aren't the ones who know what they're doing. In many cases, even the ones writing those posts and publishing those videos don't know what they're doing. There's a ton of misinformation out there.
If they own sites with a lot of SE traffic, they know what they're doing - especially if they're a smaller operation. Most of the big boys who dominate the SERPs do so because someone at the top or near it have a very solid SEO background.
Konrad was mostly right - there might be a couple guys around who like the guarantee of a pay check each month, but I would guarantee they have their own small network on the side also.