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A few methods.
1. Have an affiliate system
If for instance you use CCBILL it is built in, and all you need do is have a page on your site or an external affiliate site, that lets people sign up to promote.
2.Social media
A great way to build up a fan base.
3. Forums
Post on forums.
4. Get in the news
This may sound silly, but look how much publicity it has got sites who have got in the news. Free publicity to millions of people.
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