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Ever wondered if you should translate your website or not?
It Increases Your Reach
Translating your website into multiple languages would help you to reach more people. According to a CSA Research survey, it was discovered that 76% of online shoppers prefer purchasing products from online stores that are available in their native language. This same survey also revealed that 60% of online shoppers rarely make purchases from English-only sites.
So if we are to go by the results of the survey, translating your website would enable you to reach more of your target audience, leading to an increase in sales and profits in your business.
Helps Improve User Experience
The user experience on your website can go a long way in affecting your business. When talking about the user experience of a site, most people assume it has to do with navigation and design only. But that's not entirely true. The language in which the site's content is available also contributes immensely to the user experience.
Imagine a scenario where a potential English customer visits an eCommerce store where the content is in German. The customer would likely leave the store since they do not understand German. That is where the importance of translation comes in. A site that is translated would be made available in the native language of the potential customer. This would help you win more customers and boost sales.
It Helps You Connect Better with Your Audience
Communication with your target audience is key, especially when it comes to online businesses. Imagine a situation where the native language of your target audience is French, wouldn't it make more sense to communicate with them in French rather than in English?
Communicating with your audience in their local language would enable you to connect better with them since that is the language they are most comfortable with.
It Improves Your SEO Ranking
Boosting your site's SEO ranking doesn't only have to do with meta titles, meta descriptions, optimized images, quality content, and the like. Translating your site can also help optimize your SEO since more people will be able to discover and visit your site.
It Helps Boost the Image of Your Brand
A website that is translated into multiple languages is considered to be more reliable among online users. Many people believe that such websites have a global footprint since they cater to people in different parts of the world.
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