The TES conference, which took place in Prague a while ago, highlighted several topics that are relevant to the affiliate community. Let's take a look back at the most relevant ones. This ranking is based on our subjective preferences only.
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1. Dos and Don'ts for AI-Powered SEO. Michael Melen, co-founder of SmartSites, believes that productivity in our industry has increased due to the results of ChatGPT. Due to this, there has been a major redistribution of power started. And after a while, what we will see are those who are using AI in leadership positions. However, the use of artificial intelligence might also become detrimental. For example, for SEO strategy.
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2. Mark Bauman, CEO of TrafficHaus, spoke about the conversion of OnlyFans traffic. He noted that the habit of consuming goods and services, which started with COVID-19, continues to expand. This includes traffic going to a well-known video resource. Monetising this user base can be achieved by building relationships with models looking to attract traffic to their onlyfans.
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3. How to generate more organic traffic through keyword installations for better app monetisation in 2023. It is widely known that to get organic instals from search, you need to make it easy to get users to find them in search. Logically, the higher your app ranks in search for a particular search query, the more users will see your app and consequently download it. One of the main ways of engagement is keyword instals. Thanks to them, the app rises in search, and organic users start to see it and download it. Promoting apps with keywords in 2023 to monetise traffic has its specifics. Such advertising increases organic traffic to the app. Moreover, the strategies for Android and iOS will be different.
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Which ones did you find the most memorable?